Maximize your brand’s full potential.

The Adaptive Brand Playbook: enable your brand to thrive in a constantly fluctuating world by nimbly evolving to seize potential. As a result of enthusiastic industry response, we have shipped all available Brand Playbooks. We invite you to explore how we think differently about life sciences brands on klick.com.

Brought to you by Klick Health

  • Leafs
  • MM&M + PM360

    Agency of the Year: MM&M + PM360

  • World

    Largest Independent Health Agency in the World

  • Cannes Lion

    2018 Cannes Lions Two-Time Winner

  • Leafs

Two ways to transform your brand in its next chapter.

About

Adaptive Brand Playbook

To achieve its full market potential today, a life sciences brand must evolve beyond the expected and accepted wisdom of yesterday. For over twenty years, Klick has been honing an approach to brand development specifically for today’s opportunities.

The Adaptive Brand Playbook is a tool to help take the world from being at the mercy of health to the mastery of health using real-world examples.

What you’ll find in the pages of
the Adaptive Brand Playbook

  • The Case for Change

    The Case for Change

    Forging new paths from outdated approaches

  • Building a Better Problem

    Building a Better Problem

    How we move from market dynamics and insights to the right problem to solve

  • Tension Point Brief

    Tension Point Brief

    Springboarding to impactful creative brand truth

  • Brand Idea vs. Brand Positioning

    Brand Idea vs. Brand Positioning

    Thinking bigger to work better

  • Moments that Matter More

    Moments that Matter More

    Prioritizing key activation cornerstones for success

  • A Brand Experience Blueprint

    A Brand Experience Blueprint

    Moving from moment-in-time campaigns to utility-based experiences

  • Orchestrating the Ecosystem for Launch

    Orchestrating the Ecosystem for Launch

    Connecting and optimizing all the components of an adaptive brand system

  • Anticipating New Potential

    Anticipating New Potential

    Maximize market potential sooner with strong pre-commercial medical strategy

Klick Brand Clinic

An Adaptive Brand Clinic applies the approaches described in the Brand Playbook to your specific brand and market context. Klick’s multidisciplinary team of in-house brand, medical, and activation strategists, as well as our data science team will analyze your brand’s market position, competitive environment, and future vision from every angle; providing insights and recommendations based on our over twenty years of experience and brought to life through your brand.

Just like our Adaptive Brand Playbook, scheduling a Brand Clinic is no cost and no obligation. We hope you find value in the experience and consider us for future opportunities.

If you’d like to schedule a Brand Clinic, send us a message at brandclinic@klick.com.

Brand Clinic

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